NORM.

The future of Retail Media Measurement.

Retail media is growing at an exceptional pace, unlocking unprecedented opportunities for brands to connect with shoppers at the point of purchase. Yet as investment accelerates, one critical challenge remains: proving its true impact.

That’s where NORM comes in.

NORM is designed to verify reach, frequency, visit time, brand impact and sales attribution of retail media advertising, bringing a new level of transparency and credibility to the space. It moves beyond assumptions and platform reported metrics, providing independent, data driven validation of what retail media actually delivers.

As the industry matures, the need for consistent and robust measurement becomes essential. Without it, growth risks being limited by uncertainty and lack of trust. NORM addresses this by offering a clear framework to quantify performance across campaigns, retailers and formats.

In doing so, NORM doesn’t just measure retail media, it strengthens it.

By connecting exposure to real outcomes, NORM enables brands, retailers and agencies to make better decisions, optimize investments and unlock the full potential of retail media. It turns promise into proof and elevates retail media into a truly measurable growth channel.

NORM is not just a solution, it is the foundation for the next era of retail media.

    Hyundai Inster: Turning Shell into a virtual Showroom.

    Hyundai transformed Shell stations into a virtual showroom for the fully electric INSTER, using digital screens and in-store radio to engage consumers in everyday moments that matter. The campaign more than doubled model consideration and significantly increased engagement and preference. As Leon van Schie, General Manager Marketing at Hyundai Motor Nederland, explains, consumers often visit a showroom only after most of the decision is already made, making active engagement key to driving real impact.

    Zilveren Kruis: Boosting Recall & Consideration.

    Zilveren Kruis successfully activated a cross media campaign, amplified through a Shell Station Takeover that brought the brand into high attention, real world environments. RetailMedia.One ensured seamless delivery and consistency of creatives across multiple formats via its platform. The campaign strongly improved ad recall and purchase consideration, driven by clear and impactful messaging, and delivered an impressive 8.4 minutes of multi touch exposure per visit.