SPAR university gives brands direct access to a highly attractive Gen Z audience. Every day, thousands of students visit the on campus stores as part of their daily routine. They stop by for coffee between lectures, a quick lunch, or a snack on the go. These are natural, high frequency moments that make brand exposure feel relevant and contextual. Altogether, this leads to nearly one million visits per month from a pure student audience.
The visibility within this environment is exceptional. Large in store videowalls create strong visual impact at the point where students are making purchase decisions. At the same time, the SPAR university app plays an important role in student life. The app is widely used thanks to its popular coupons and discounts, offering brands an additional digital touchpoint to engage Gen Z before, during, and after their visit.
With 15 locations across university campuses throughout the Netherlands, SPAR university combines physical visibility with digital engagement, all within a concentrated student ecosystem.
Maximal impact.
SPAR university Takeover.
The SPAR University Takeover unites our most high impact channels in one integrated package. By combining videowall, in app exposure and in store screens, brands drive measurable impact on ad recall, brand consideration and real behavioral change among Gen Z students.
Targeted impact.
SPAR university Boost.
With SPAR University Boost, brands activate only where it matters most. By targeting relevant university cities, campaigns can efficiently reach students within specific regions and study disciplines.
Custom activations and tailored executions are available upon request.
Employer Branding & Campus Recruitment
SPAR university offers a powerful platform for employer branding and campus recruitment campaigns. The on campus environment creates a natural context in which students are open to discovering future career opportunities and new employers.
Proven results from multiple campaigns show that students are highly receptive to employer messaging within this network. Research demonstrates that after exposure to employer branding campaigns via SPAR university, students show a significantly stronger consideration for the featured employer.
By combining high impact in store visibility with targeted digital touchpoints, brands can build awareness, strengthen employer perception, and stay top of mind among Gen Z talent.
For more information about employer branding opportunities and how these campaigns can support your employer brand, get in touch with the team.
