SPAR Buurt.
High Spending Shopper (50+).
SPAR Buurt
An extensive network across villages in the Netherlands, where stores act as true community hubs.
Ideal for reaching an older, high spending audience in a trusted and familiar environment.
- Networks / SPAR Holding
SPAR Holding.
SPAR is your gateway to convenience at scale.
SPAR brings together scale and diversity in a uniquely powerful retail media network, spanning neighborhood stores, city locations, campuses and on the go environments. With over 450 stores, 100 million annual shopper visits and more than 800 digital screens, SPAR reaches consumers across a wide range of daily moments and missions.
This breadth allows brands to engage with highly distinct audience profiles within one integrated ecosystem. From local convenience to grab and go, SPAR combines relevance, scale and strong contextual presence, enabling campaigns that connect with consumers at the right moment and in the right mindset.
SPAR City.
Urban & Impulse Driven.
SPAR City.
Engages urban, impulse oriented shoppers, with a strong presence of Gen Z and Millennials open to new brands.
A dynamic environment where discovery and quick decisions come together in high traffic city locations.
SPAR university.
Gen-Z & Students.
SPAR university.
Offers direct on campus access to Gen Z, one of the hardest audiences to reach effectively.
The perfect way to connect your brand to student life through frequent and contextual touchpoints.
SPAR Express.
On-the-move consumers.
SPAR Express @ Esso & Texaco.
Reaches on the move consumers where convenience is everything and time is limited.
Perfect for capturing attention during quick, high intent purchase moments.
SPAR Enjoy.
Family & Vacation.
SPAR Enjoy.
Provides visibility across holiday parks in the Netherlands, where consumers are relaxed and open to new experiences.
A unique setting where brands can connect in a positive mindset, driving discovery and trial.
