Shell - Petrol Network

Shell Station Takeover

With Shell, we reach 1.8 to 2.5 million visitors every week, who spend an average of eight minutes on site. From visibility at the fuel pumps to in-store audio and screens at the exit, the complete brand “car wash” delivers strong mid-funnel impact. This makes it particularly relevant, as in addition to young professionals, a more diverse audience visits Shell stations — ranging from people on a day out to business traffic.

Run of Shop ensures your brand is visible at scale, both outside and inside the Shell station. You reach fueling visitors and the large share of customers coming in for coffee, refreshments or snacks. This makes the package highly relevant for both endemic brands (FMCG, drinks, snacks) and non-endemic brands (automotive, finance, telecom, travel). Backed by Shell’s own transaction data, you know exactly what you’re buying: real, measurable visibility to a nationwide audience every week.

LPR makes it possible to reach drivers based on brand, model, age, fuel type, or vehicle value. This precision is ideal for promoting premium launches, dealer offers, or service campaigns at exactly the right moment. Mobility becomes a marketing moment.
Context such as location, vehicle type, or even the weather allows brands to connect with valuable audiences when they are most receptive. Whether it is a commuter on the way to work, a family car at the pump, or an EV driver planning their next charge, LPR ensures the message lands with impact.