Reaching over 2 million visits every week, this nationwide network connects brands with a broad and high-value audience aged 25 to 65+. From young professionals to experienced drivers, the gender split is evenly balanced with a slight male skew. The environment attracts working family decision-makers and professionals across the Netherlands, from skilled trades to C-level executives, all engaged while on the move. With more than 220 locations, the network blends shopfront visibility, in-store presence, forecourt screens and radio into one powerful, multi-touchpoint media landscape.
Proven mid-funnel impact.
Shell Station Takeover.
A full network takeover drives proven mid-funnel impact on recognition, recall and consideration through high screen density and continuous visibility. Your brand is seen across forecourt, in-store and exit touchpoints, creating a complete “brand car wash”. This dominant share of voice is highly effective for endemic brands and works strongly for near- and non-endemic advertisers.
On-the-go impact.
Shell Station Boost.
The Shell Station Boost amplifies brand presence at decisive in-store moments. With visibility at the shop entrance and throughout the store, brands connect with consumers just before purchase, influencing on-the-go decisions in real time. The format drives strong relevance for endemic categories, while also delivering powerful cut-through for near- and non-endemic brands within a convenience mindset.
Precision & Performance.
Licence Plate Recognition.
LPR enables true performance-driven communication within the network. By targeting based on licence plate data, brands can engage highly specific audiences using variables such as car brand, model, catalogue value, vehicle type, fuel type and many more mobility indicators. This data-led approach allows for precise, one-to-one messaging at the forecourt and delivering highly relevant campaigns with minimal spill and virtually no media waste.
Direct & Programmatic.
Individual Touchpoints.
Individual touchpoints can be purchased both directly and programmatically. This allows campaigns to be activated with added flexibility, using dynamic triggers such as location or even weather conditions. By aligning messaging to context in real time, brands can increase relevance and impact at the moment of exposure.
A wide range of brands have already used the Shell. network, including FMCG, automotive, insurance, employer branding and B2B advertisers. Consolidated campaign learnings show consistently strong performance across sectors.
Activations have contributed to sales uplift for leading FMCG brands and positive gains in brand and model consideration within automotive campaigns. In addition, campaigns drive strong ad and campaign recall, alongside noticeable increases in purchase intention following exposure, demonstrating clear impact on both brand perception and behavioural intent.
