
Hyundai Inster: Turning Shell into a virtual Showroom.
Hyundai transformed Shell stations into a virtual showroom for the fully electric INSTER, using digital screens and in-store radio to engage consumers in everyday moments that matter. The campaign more than doubled model consideration and significantly increased engagement and preference. As Leon van Schie, General Manager Marketing at Hyundai Motor Nederland, explains, consumers often visit a showroom only after most of the decision is already made, making active engagement key to driving real impact.

